Brand Manager

Description:

We are looking for an experienced Band Manager for a Multi-National company within the FMCG industry based in the Edenvale area in Johannesburg. Requirements:

• MBA qualification
• Marketing Background
• 3-4 years Brand Management experience ( Ethnic Hair care / Oral care / Skin care Products)

Responsibilities:

• Target Achievement
  • Plans &ensures marketing support to ensure achievement of agreed top line and bottom line targets
  • Ensures optimal utilization and control of Adpro budget.
  • Geographical Responsibility - Southern Africa Region
• Alignment and development of marketing mix elements
  • Ensures development and implementation of marketing mix elements for each product, and ensuring alignment of the same with overall Category and Business/ Marketing Plans. This would cover:
    • Communication Strategy (including advertising)
    • Artwork
    • Promotional Plan (Consumer Promo, Trade Promo,
    • Merchandising and other visibility initiatives)
    • Media Planning
    • Digital Marketing/Social Media planning
    • Packaging
    • Pricing Decisions
    • Product Development
• Strategy
  • Develops long term and short term strategy
• Agency Management
  • Ensures Optimal utilization of agency resources (Market research agencies, Advertising agencies, Media Agencies)
• Market Research
  • Ensures development of market research briefs and interpreting research findings.
• Market Analysis
  • Sales analysis both primary and secondary, territory, ORG reports.
  • Competition / consumer tracking.
  • Media tracking
  • Profitability tracking
• NPD Management
  • Manage NPD Projects from Conceptualization to Finished Goods launch in trade
• Salon Activation
  • Manage team of Salon Educators
  • Manage Salon Activations/Education Program
  • Ensure Salon Coverage as per targets
• Reporting
  • Ensure timely update of artwork on CANVAS
  • FG Code creation on MWT
  • Monthly / Quarterly /Yearly Marketing &Trade Marketing Grid
  • Slow Moving Lines strategy

Interaction:
Internal : Finance Department, Packaging Department, Sales Department, Corporate Marketing team & Operations / QC Department
External : Advertising and Media agencies

Please note only shortlisted candidates will be contacted. If you have not heard from us in 2 weeks, please consider your application unsuccessful.

Requirements:

• MBA qualification
• Marketing Background
• 3-4 years Brand Management experience ( Ethnic Hair care / Oral care / Skin care Products)

• Target Achievement
  • Plans &ensures marketing support to ensure achievement of agreed top line and bottom line targets
  • Ensures optimal utilization and control of Adpro budget.
  • Geographical Responsibility - Southern Africa Region
• Alignment and development of marketing mix elements
  • Ensures development and implementation of marketing mix elements for each product, and ensuring alignment of the same with overall Category and Business/ Marketing Plans. This would cover:
    • Communication Strategy (including advertising)
    • Artwork
    • Promotional Plan (Consumer Promo, Trade Promo,
    • Merchandising and other visibility initiatives)
    • Media Planning
    • Digital Marketing/Social Media planning
    • Packaging
    • Pricing Decisions
    • Product Development
• Strategy
  • Develops long term and short term strategy
• Agency Management
  • Ensures Optimal utilization of agency resources (Market research agencies, Advertising agencies, Media Agencies)
• Market Research
  • Ensures development of market research briefs and interpreting research findings.
• Market Analysis
  • Sales analysis both primary and secondary, territory, ORG reports.
  • Competition / consumer tracking.
  • Media tracking
  • Profitability tracking
• NPD Management
  • Manage NPD Projects from Conceptualization to Finished Goods launch in trade
• Salon Activation
  • Manage team of Salon Educators
  • Manage Salon Activations/Education Program
  • Ensure Salon Coverage as per targets
• Reporting
  • Ensure timely update of artwork on CANVAS
  • FG Code creation on MWT
  • Monthly / Quarterly /Yearly Marketing &Trade Marketing Grid
  • Slow Moving Lines strategy

• Plans &ensures marketing support to ensure achievement of agreed top line and bottom line targets
• Ensures optimal utilization and control of Adpro budget.
• Geographical Responsibility - Southern Africa Region

• Ensures development and implementation of marketing mix elements for each product, and ensuring alignment of the same with overall Category and Business/ Marketing Plans. This would cover:
  • Communication Strategy (including advertising)
  • Artwork
  • Promotional Plan (Consumer Promo, Trade Promo,
  • Merchandising and other visibility initiatives)
  • Media Planning
  • Digital Marketing/Social Media planning
  • Packaging
  • Pricing Decisions
  • Product Development

• Communication Strategy (including advertising)
• Artwork
• Promotional Plan (Consumer Promo, Trade Promo,
• Merchandising and other visibility initiatives)
• Media Planning
• Digital Marketing/Social Media planning
• Packaging
• Pricing Decisions
• Product Development

• Develops long term and short term strategy

• Ensures Optimal utilization of agency resources (Market research agencies, Advertising agencies, Media Agencies)

• Ensures development of market research briefs and interpreting research findings.

• Sales analysis both primary and secondary, territory, ORG reports.
• Competition / consumer tracking.
• Media tracking
• Profitability tracking

• Manage NPD Projects from Conceptualization to Finished Goods launch in trade

• Manage team of Salon Educators
• Manage Salon Activations/Education Program
• Ensure Salon Coverage as per targets

• Ensure timely update of artwork on CANVAS
• FG Code creation on MWT
• Monthly / Quarterly /Yearly Marketing &Trade Marketing Grid
• Slow Moving Lines strategy