Description:
The Media Manager will be spending our clients’ digital budgets wisely within the real time bidding (RTB) environment. Media Managers are required to know where best to buy inventory / online audiences for clients using demand-side platforms and ensuring that client goals and ROIs are met.SO WHAT IS A Media Manager?
Media Managers are responsible for maximising our advertisers’ digital budgets according to their required goals. In the context of Display advertising, Media Managers will be responsible for defining / creating digital RTB strategies, implementing this in platforms, and spending a predetermined budget - all to ensure the client’s digital goals are met & that they see a full return on digital investment. You will need to understand how to buy inventory via various technologies, and at what price, as well as what inventory / audiences / programmatic strategies will be successful for a campaign.
Closely interacts with other Media Managers,, Team Leads, Client Services, in-market Consultants and the Media Strategy team.
TASKS
Employ Strategic Campaign set-up with sufficient research, working closely with internal & external consultants, account managers and clients
Following direction given by country consultant, when applicable
Build and traffic campaigns in DSP platforms including desktop, mobile, video
Ensure best practice RTB & buying techniques are employed at all times
Working closely with Campaign Manager (CM) tech team to ensure seamless integration with full GMP stack clients
Being able to troubleshoot issues within CM and presenting solutions
Analyse campaign performance and make recommendations for optimisation
Regular review of performance of campaigns across revenue, performance and pacing
Ensure campaign delivery against revenue goals and Key Performance Indicators as established with the client and consultants
Daily reporting and monitoring of campaigns to ensure performance goals and revenue objectives are met
Ensure all correct revenues and media costs are reported on a monthly basis.
Being able to interpret data outside of programmatic & delivering holistic overview to client
Ability to check different channel behaviour & impact of various channels on digital campaign performance eg. how does Paid Search influence performance on Display and vice versa?
Proactively seek new opportunities within the Programmatic space
Ensure all administration is accurate and up to date
Collaboration with Client Manager
Close daily collaboration with consultants & regional leads to understand client’s goals and needs, communicating campaign metrics and performance to Sales and Client as needed;
Campaign performance analysis and presentation to client manager and / or consultant for all campaigns
First level
15 Jun 2022;
from:
gumtree.co.za