Senior Paid Media Manager - Social

Description:

We're looking for a candidate to fill this position in an exciting company.





So what is a Media Manager?

Media Managers are responsible for maximising our advertisers digital budgets according to their required goals. Simply, Media Managers will be responsible for defining / creating digital RTB, paid social & paid search strategies, implementing this in platforms, and spending a predetermined budget - all to ensure client's digital goals are met & that they see a full return on digital investment. You will need to understand how to buy inventory via various technologies at what price, inventory, audiences and programmatic strategies that will result in a successful campaign that meets the client's overall business goals. This position is one of the few around South Africa and will be a major step in your online career.
Works closely with Internal Country Consultants on strategic digital strategies
Closely interacts with International Media Buying Consultancy and Account Management teams




Tasks
Employ Strategic Campaign set up with sufficient research and following direction given by country consultant
Working closely with internal & external Consultants, Account Managers and Clients to develop and implement Media Buying strategies
Working closely with CM team to ensure seamless integration with full GMP stack clients
Being able to troubleshoot issues within CM and presenting solutions
Build and traffic campaigns in DSP platforms including desktop, mobile, video - platforms are not limited to just one
Analyse campaign performance and make recommendations for optimization
Regular review of performance of campaigns across revenue, performance and pacing
Ensure campaign delivery against revenue goals and Key Performance Indicators as established with the client and consultants
Daily reporting and monitoring of campaigns to ensure performance goals and revenue objectives are met
To ensure best practice RTB & buying techniques are employed at all times
Being able to interpret data outside of programmatic & delivering holistic overview to client
Ability to check different channel behaviour & impact of various channels on digital campaign performance eg. how does paid search influence performance on display / social
Proactively seek new opportunities within programmatic space
Ensure all correct revenues and media costs are reported on a monthly basis.
Ensure all administration is accurate and up to date
Being able to motivate oneself & to continue self development
Collaboration with Client Manager
Close daily collaboration with consultants & client manager to understand client's goals and needs, communicating campaign metrics and performance to Sales and Client as needed;
Campaign performance analysis and presentation to client manager and / or consultant for all campaigns
First level of troubleshooting and triage on te