Description:
What We're Looking For:
The Director of Brand & Product Marketing, reporting to the Senior Director, Brand and Product Marketing, is responsible for driving the marketing of the organizational and university partner brands represented in order to deliver to the organization's financial goals. This encompasses a comprehensive ownership of the product, its expressions and experience in the market, with a focus on delivering to the commercial objectives.
The development of marketing strategy encompassing targeting of consumers; positioning (including strategic ownership of creative assets i.e. landing pages) pricing; and communications strategies (i.e. email, content, affiliates) is a core deliverable. The role involves leading a team of brand managers and strategists to create and leverage these tools to position the brand for growth, as well as driving a deep understanding of the relevant KPIs that determine the development/ success/ efficacy of these tools.
The Director, Brand & Product Marketing is a senior member of the brand and product marketing team and responsible for contributing to overall team structure, resourcing and processes to align its efforts to deliver the marketing organization's overall goals.
Responsibilities Include, But Are Not Limited To:
External relationship management - Build team capability for strong consistent partnership management. Develop balanced relationships with all existing and new university partners through a data driven, trust based approach, alongside Portfolio Directors and GM's, acting as the unified voice of Marketing. Build the ability to strongly influence university partners to follow marketing recommendations on comprehensive marketing topics through superior selling and communication capabilities. Manage escalation of issues to Marketing VP. Assist more junior team members in strategic conversations, develop capability and understanding of team members in terms of handling partner conversations.
Develop cross functional comprehensive broader brand marketing strategies and own brand focused marketing goals - Identify strategic goals for the brand team to deliver into the drive effectiveness and efficiency of existing and new overall marketing strategies & divisional goals through the development, evolution and implementation of a team wide annual planning process. Work across the marketing team (i.e. Web-Ops, CS, E-Commerce, SEO, Marketing Strategy, Media, PS&R et al) to create alignment & support and delivery to these prioritised brand goals across the 4P's spectrum (price, product, place/ channel, promotion) with the goal of delivering greater value. Establish a critical communication channel between the broader marketing team and the brand team. Ensure alignment and support for these broader goals from university partners and the greater brand team.
Develop and execute data-influenced product marketing strategies - Lead a team in creating best in cl
15 May 2022;
from:
gumtree.co.za