Digital Content Producer - Engagement

Description:

Purpose of the role
Digital Content Producers generate and curate content for use on digital platforms with the purpose of deepening and extending the viewers’ relationship with the sites (in line with strategy), in order to create content sharing opportunities and brand talkability.
Job description
702 requires suitably qualified and experienced individual who can roll out engaging and relevant content across its multiple digital platforms, including social media and website, in line with the digital hub’s strategy.
key considerations when seeking content opportunities include, but are not limited to:
Delivering local, relevant content that captures the hearts and minds of the digital audience
Creating social media content that provides a snapshot of the brand, in line with the strategy
Writing tightly crafted, on-brand articles around key moments
Manage presence on social media platforms
Update social media platforms with relevant content that extends the online experience
Manage engagement with the audience on social media platforms
Help implement a content strategy for the digital property
Become an advocate of the site in social media spaces, engaging in dialogues and answering questions where appropriate
Update social media platforms with relevant content that extends the online experience
Execute social media campaigns
Coordinate with marketing, programming, and commercial departments to ensure social media is effectively used for the roll out of various strategic campaigns
Manage the 702 newsletters
Update social media sites with messaging that is consistent
Provide further details about campaigns on the social media channels
Manage incoming feedback from followers
Co-ordinate on-site coverage of major events
Compile weekly/monthly reports
Create content for digital platforms
Create unique content (Images, articles, video, GIFs, Memes, audio clips) in line with the content strategy for stations that deepens viewers relationship and drives audience acquisition
Identify content of relevance that can be used on digital platforms
Identify relevant and strategic content opportunities that could be used by the stations in daily programming
Adhere to the company’s strategy and values

Abide by the principles of Primedia Broadcasting’s values in all work and business relationships and ensure that social media networks are run according to these
Monitor online trends
Continually monitor the trends online and identify opportunities for the digital channel
Adapt techniques to suit trends and ensure the best results and maximum exposure
Relationship building
Consult and liaise with editors, producers, digital content teams and all related stakeholders
Work with digital content teams to develop a collaborative approach to developing stories