Description:
Recruiting a permanent Senior Specialist: Brand and Communications Specialist within Corporate Affairs for a long term insurance company located in Pretoria - Menlyn must have a minimum of 5 years eperiance in Branding and Advertising
Description
Produce the Marketing research strategy Research market trends, consumer attitudes, and gaps in the market, as well as competitors' marketing strategies. Assist with developing the marketing strategy in line with new market intelligence and aligned to the Company Strategy and Sales objectives. Implement Branding & Corporate Identity Assist with product launches, exhibitions, and sales meetings. Align organization’s overall marketing strategy with the brand strategy. Support the creation and sustaining of organization-wide passion for the brand's mission, vision and promise. Ensure brand acts with consistency and integrity (organization delivers against the brand essence, promise, and personality at each point of contact the brand makes with employees, customers, shareholders, the press, and any other stakeholders) in relation to marketing, advertising and communication mediums Assist in developing and implementing advertising strategies & campaigns Assist in developing the advertising strategy in line with the new market intelligence and aligned to the Company strategy and Sales objectives. Compile and oversee the advertising budget and provide expenditure reports monthly. Arranging and/or managing for advertisements to be placed in newspapers, magazines, trade press, TV or, radio, or any other relevant advertising medium. Liaise and/or manage with the media (newspapers, radio, and television stations, billboard advertisers, and advertising agencies) to negotiate advertising contracts. Reviews and approves television and radio advertisements before release. Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaign. Oversee the marketing material designs Oversees internal creative team as well as external agencies when applicable, which supports all departments on production related deliverables; this spans a wide body of work from brochures, print materials, promotions, business cards, design elements for projects, and brand communications. Manage and approve the design of all marketing material i.e., pamphlets, posters, advertisements. Monitor and compile electronic presentations, newsletters, and sales support mediums. Manage the Corporate Communication & Public Relations Co-ordinate Public Relations, creati...
05 Dec 2022;
from:
gumtree.co.za