Description:
Description
1. Align digital goals in line with the CA strategy and overall business objectives.
digital transformation journey - important role in delivering content to a wider audience,
increasing brand awareness and gives us more advertising collateral for our products and services which will, in turn,
generate leads and contribute to our revenue growth.
Grow digital footprint by making use of data-driven marketing.
2. Digital integration
Digital to coexist with above the line (e.g. radio, TV, billboards) and
Below the Line (e.g., emailers) marketing initiatives and an integrated marketing and communications approach
3.Website
Deliver informative brand and product content to our website.
The site to achieve the following objectives:
Brochureware site and content hub for information on products, about the business, investor relations info, access to available careers and latest news
An access gateway for the client portal and the mobile sales login
Consumer Education
Lead Generation
Submission of claims – online and via email
Contact us and branch information.
4.Google SEO
Use a Google always on keyword strategy to achieve:
Conversion – directing users from search to the lead forms on Assupol website.
Website visits – drive traffic for users to navigate our website.
Brand building – link users directly to our news, sponsorship and CSI pages
5.Social Media Presence
Ensure presence on relevant social networks.
Instagram, Twitter, LinkedIn
High quality content creation and distribution
Two-way communication
Community building
6. Ensuring Assupol remains Competitive in the Digital Age
Competitor analysis
Constant evaluation
Adjusting
7. Digital customer service
Develop a response matrix to manage client communication
Allow clients to communicate either by private inbox message or posting on the wall
Ensure customer queries are resolved professionally and timeously
Requirements
FORMAL EDUCATION
Digital Marketing degree or relevant qualification
EXPERIENCE
3 years to 5 years experience in digital management