Description:
The purpose of this role is to provide performance reporting and analysis of the organization''''s digital
marketing channels and campaigns. The successful candidate will work with a portfolio of clients to assist in
creating a deep understanding of the impact and incrementality of our digital
marketing efforts on the growth of the business; defines and implements
measurement strategies that align with client marketing and business objectives;
produces meaningful marketing KPI dashboards and delivering daily, weekly and
monthly, cross-channel performance reports with actionable insight. Conducts
conversion optimisation consultancies, with the aim of improving efficiency in the
digital marketing strategies and increasing ROI
RESPONSIBILITIES:
Insights and Reporting
Contribute to the design and creation of reporting strategies and templates. Lead
execution of complex reports, identifying and interpreting complex patterns and
trends, and translating those insights into actionable recommendations. Develop
automated reporting and measurements for Digital Marketing channels, capturing
the full spectrum of the customer journey from impression to
engagement and conversion.
Develop and improve daily, weekly & monthly forecasting and reporting models.
Utilise analyses to inform and influence the Digital Marketing Teams
performance.
Forecast all Digital Marketing KPIs for budget and planning purposes.
Utilise analytics expertise to perform in-depth database analysis to better
understand customer behaviour through segmentation and predictive modelling
in order to provide a more customer-centric experience.
Analysis and insights to help Marketing Teams understand growth drivers, and
collaborate to ensure ongoing data-driven optimisation of initiatives.
Data Exploration
Conduct research and select relevant information to enable analysis of key
themes and trends using primary data sources and business intelligence tools.
Measure and analyse marketing campaigns to understand how marketing
channels can better drive, conversion, ROAS as well as customer lifetime value.
Support brand growth and new customer acquisition strategy by leveraging both
external and internal information on the market and our customer base (potential
and existing) to inform marketing decisions around media channels, offers,
messaging, product selection etc.
Industry Awareness and External Network
Execute market research to identify innovative industry trends, disruptors, and
new market spaces for emerging or new market opportunities.
Analysis of external market research to obtain insights into key target markets
both potential and existing customer needs, perceptions, motivations,
expectations, shopping behaviour, budgets and lifestyles.
Effective competitor analysis including key product category analysis.
Application of strong c
20 Feb 2022;
from:
gumtree.co.za