Description:
Company based in the Waterfront, Cape Town
Position - Gaming and eSport Specialist
Salary based on experience
Please forward your CV to Michelle - kindo.m@abcworldwide.com
Purpose of this job
The Gaming and eSport Specialist is responsible for strategically leveraging opportunities to cement the brand as the leading energy drink brand in gaming and eSports in South Africa. The companies mission is to build the leading Global Beverage and Media Brand that gives wings to people and ideas. The Gaming and eSport Specialist is responsible for supporting this vision in market through for the development of the South African Gaming and eSports Strategy delivering positive Brand association and driving Brand and Can love.
As an early supporter of gaming and eSports, we will further increase its presence because we find new consumers by helping establish local talents on a global stage. The National eSports Specialist will drive his/her local strategy through a structured program of activities and around the country / region consumer needs.
He/She has full content + budget responsibility for everything happening around eSports in his/her market and has the support of local Field teams in delivery of activity. He/She will identify and nurture local eSports talents and will design and deliver innovative and sustainable eSports events according to global strategy and to local consumer needs. He/She has to be creative, innovative, following and predicting trends in eSports on a daily basis. He/She understands and respects the brand values and the goal of each of our actions from a marketing perspective. He/She works as part of the Marketing team, ensuring all eSport activity fits with the local needs and global Strategy, by working with Field teams for bottom up insights and global team for top down strategy. He/She will have commercial understanding and work in collaboration with sales teams towards improving our physical and mental availability in gaming & eSports centres and events.Responsibilities
Create and execute the long term local Gaming and eSports Strategy to ensure the brand is the N°1 beverage in Gaming and eSports. Drive and lead all Gaming and eSports activities in market and support field teams in developing the strategy to 3rd party programs related to eSports. Drive and lead all eSports projects within all departments, as project lead of functions and communication streams. Development of strategic partnerships to ensure the presence and visibility of the brand in eSports and Gaming. Creation and execution of eSports events including set-up of all local/national activation utilizing support and expertise of events team. In partnership with local athlete manager, discover and partner with new talents and potenti...