Description:
Use data to extract quantifiable insights from past trends and current conditions that increases profitability and improve efficiency. Primarily responsible for building, iterating and leading the team to compile and analyse all the digital metrics within the digital ecosystem (own sites, social, mobile, media, competitors, landscape and industry trends etc.). Contribute to the growth of the business’s digital marketing initiatives and will work closely with the BI, Data Science and Marketing Reporting team to develop a marketing data strategy that supports the on-boarding of MarTech, and reporting on the progress. Act as champion for the use of data in making key business decisions
and is in charge of driving the day-to-day analytical approaches and explore solutions to particular problems.
RESPONSIBILITIES
Insights and Reporting
Contribute to the design and creation of reporting strategies and templates. Lead execution of complex reports, identifying and interpreting complex patterns and trends, and translating those insights into actionable recommendations. Create and manage scalable reporting and dashboards that monitor marketing key performance indicators (KPIs), highlight areas of improvement, and influence strategy
Alongside key stakeholders, help define key metrics for management reports. Develop a data, insights and analytics roadmap, which supports improvements to existing tools, processes, and journey towards full attribution. Grow the volume of customers that can be identified and profiled within digital channels and assist to share this data across channels for Omni-channel success.
Data and Analytics Strategy
Make recommendations to improve data and analytics systems and platforms, contributing to the continuous improvement and refinement of data and analytics strategy. Lead projects related to digital marketing, driving insights and analysis of channel strategy and performance and effectively communicate finding all levels (within the team, to cross-functional partners, to leadership / executives).
Stakeholder Engagement
Develop stakeholder engagement through identifying stakeholders, finding out their needs/issues/concerns and reacting to these to support the communication of business information and decisions. Work closely with senior data analysts (MI) in establishing reporting goals and
data visualisation strategies. Work with Analytics Manager to define the reporting needs of the business and guarantee the high data-quality and reliability of metrics. Build strong relationships with marketers and cross-functional partners to provide strategic advice on channel expansion, optimisation, and business growth. Gain insights from analysing the data and have a point of view on best practice and communicate them both to the marketing team and senior management.
Digital Marketing Strategy and Roadmap
Contribute to the definition of the digital ...