Description:
JOB PURPOSE
Plan, develop, execute, track and report across paid search and Google Ads display campaigns. Manage key media strategies across paid search, social and display channels, as well as effectively manage and optimize each channel and Google Ads display campaigns. Possess a firm understanding of the primary online marketing channels: SEO, paid search, social platforms, content marketing, targeting, and retargeting. Have working knowledge of the paid search platforms and implement campaigns and have the ability to work across multiple accounts on a daily basis, organize workflows and deliver on deadlines.
RESPONSIBILITIES
Paid Search Planning Marketing Campaign Development Paid Media Project and Portfolio Management Stakeholder Engagement Budgeting Insights and Reporting Leadership and Direction Performance Management Continuous Improvement Team Capability BuildingSKILLS
Computer and System skills Commercial Acumen Costing and Budgeting Data Collection and analysis Information retrieval and searching Action Planning Planning and Organizing Policy and procedures Policy and Regulation Customer and Market Analysis
EDUCATION
General Education
Grade 12/ SAQA Accredited Equivalent (Essential); Relevant degree and/or Diploma (Advantageous)EXPERIENCE
General Experience
3-5 years' hands-on experience within a PPC campaign management environment (Essential); 3-5 years' digital marketing experience (Essential); Experience within a financial services industry and Ecommerce (Advantageous) Managerial Experience 2 or more years experience of planning and managing resources to deliver predetermined objectives as specified by more senior managers (Essential)TASKS
Responsible for the development of marketing campaigns using paid digital channels. Working closely with all media partners such as Google, Facebook and agencies. Developing and implementing campaign plans and optimisating to achieve key performance metrics by brand. Partner with marketing team members to develop integrated efforts across channels, on new and upcoming campaigns. Develop a total understanding of digital audiences marketing thought targeting technics. Provides campaign performance reporting and analysis on a daily, weekly and monthly basis. Work with Marketing Managers and channel peers, as needed, to finalise and agree budgets and volumes and KPI’s. Ongoing audits of search and display channels for each brand and provide insight as to how ROI can be increased. Respon...
12 Sep 2023;
from:
gumtree.co.za