Where

Sales Executive - On Trade

O'Brien Recruitment
Cape Town Full-day Full-time

Description:

The Sales Executive position is a key role in the local commercial team and will be responsible for managing and influencing key performance indicators and driving volume and market share through the sales force.

Qualification & Experience:

Matric and completed 3-year sales/marketing qualification would be advantageous 3 years of relevant FMCG experience in sales and marketing Experienced driver with a Code 08.


Trade Management

Identified and implemented new business opportunities. Optimized customer services. Formulation of account reviews and plans. Manage and maintain assets. Plan, execute and attend promotions and activations. Monitor competitor trends. Grow menu listing percentages of the brand portfolio. Build and maintain customer relationships. Increase the brands’ visibility in venues and outlets as per the guidelines. Anticipate customer needs and develop solutions to meet those needs. Brief and train promoters on the brand guidelines. Monitor sales and depletions for the on-trade market.

Key Performance Indicators

Customer database built & maintained. Call schedules developed & maintained. Daily/weekly/monthly planning. Market potential opportunities identified, prioritized, actioned & tracked (Volume targets / Market Share / In-trade execution). Promotions, Campaigns, & POSM planned, deployed & tracked. Key Customers are seen as per call schedules Call execution & order objectives met. Additional opportunities identified and appropriate action taken. Competitor activities monitored and actioned against. Customer negotiations are conducted as required. Information systems/tools fully utilized, Sales Force Automation Authenticity and currency of information maintained. Information security is maintained in accordance with Company Information Protection Policy. KPI progress maintained. Expenditure controlled within budget. Reports generated, analyzed, actioned & tracked.

Relationship Building

Customer service ethos implemented. Customer relationships are managed and leveraged. Third-party relationships optimized. Corporate image maintained. Maintain customer needs by solution-orientated Sales standards maintained.

Knowledge:

Sales/Marketing principles and practices Tailored sales procedure principles Manage execution standards Knowledge of the liquor industry, particularly On-Trade

Attributes:

Able to build positive relationships ...
27 Nov 2023;   from: gumtree.co.za

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