International Marketing Specialist

Description:

Our client, an agricultural steel processing company, is seeking an experienced International Marketing Specialist to drive the launch and promotion of their new product lines in global markets. In this role, you will be responsible for developing and executing comprehensive marketing strategies to effectively introduce their innovative products to international customers. Qualifications & Requirements:

• Bachelor’s degree in marketing, International Business, or a related field.
• 10+ years of experience in international marketing (agricultural or manufacturing industry beneficial).
• Proven track record of successfully launching new products in global markets.
• Exceptional written and verbal communication skills, including the ability to present complex information in a clear and compelling manner.
• Proficiency in digital marketing tools and analytics to measure and optimize campaign performance.
• Strong cross-cultural awareness and the ability to adapt marketing strategies to local market needs.
• Fluency in English and at least one other language relevant to target markets.
• Willingness to travel internationally to support marketing initiatives.
• Understanding of the agricultural and steel processing industry landscape.

Responsibilities:

• Conduct thorough market research to identify potential target markets, customer needs, and competitive landscape for new product lines.
• Develop and implement international marketing plans, including go-to-market strategies, pricing, distribution, and promotional activities.
• Create localized and culturally relevant marketing content (e.g., website, product collateral, social media) for diverse global audiences.
• Manage and optimize digital marketing campaigns across various online channels to generate brand awareness and leads in international markets.
• Coordinate with the sales team to align marketing efforts and support lead generation, lead nurturing, and customer engagement activities.
• Analyse market data, monitor competitor activity, and track key performance indicators to continuously improve marketing strategies.
• Serve as the subject matter expert on new product capabilities, features, and benefits to effectively communicate value proposition to international customers.
• Attend and represent the company at relevant industry events, trade shows, and conferences in target markets.
• Collaborate cross-functionally with product development, operations, and customer service teams to ensure seamless new product launches.

Please forward your CV to natasha@personastaff.co.za and indicate your salary expectations.

Please note that only shortlisted candidates will be contacted. Should you not receive feedback within 48 hours, please accept your application as unsuccessful.

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Requirements:

• Bachelor’s degree in marketing, International Business, or a related field.
• 10+ years of experience in international marketing (agricultural or manufacturing industry beneficial).
• Proven track record of successfully launching new products in global markets.
• Exceptional written and verbal communication skills, including the ability to present complex information in a clear and compelling manner.
• Proficiency in digital marketing tools and analytics to measure and optimize campaign performance.
• Strong cross-cultural awareness and the ability to adapt marketing strategies to local market needs.
• Fluency in English and at least one other language relevant to target markets.
• Willingness to travel internationally to support marketing initiatives.
• Understanding of the agricultural and steel processing industry landscape.

• Conduct thorough market research to identify potential target markets, customer needs, and competitive landscape for new product lines.
• Develop and implement international marketing plans, including go-to-market strategies, pricing, distribution, and promotional activities.
• Create localized and culturally relevant marketing content (e.g., website, product collateral, social media) for diverse global audiences.
• Manage and optimize digital marketing campaigns across various online channels to generate brand awareness and leads in international markets.
• Coordinate with the sales team to align marketing efforts and support lead generation, lead nurturing, and customer engagement activities.
• Analyse market data, monitor competitor activity, and track key performance indicators to continuously improve marketing strategies.
• Serve as the subject matter expert on new product capabilities, features, and benefits to effectively communicate value proposition to international customers.
• Attend and represent the company at relevant industry events, trade shows, and conferences in target markets.
• Collaborate cross-functionally with product development, operations, and customer service teams to ensure seamless new product launches.