Description:
Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.
With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.
This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.
About the role
The Oral Health Care Customer Marketing Manager will deliver customer strategies and sales tools to flawlessly execute the brand growth priorities and innovation within all retail channels.
Key responsibilities
- Develops and delivers must stock lists by Brand by Channel/Customer. Includes active mix principles and recommendations.
- Delivers Price strategy by Brand in partnership with Marketing and Analytics team.
- Develops and delivers a promotional strategy and guidelines by Brand, tailored by Channel/Customer where appropriate. Includes depth of price discount, frequency or promotion, maximum volume sold on promotion and ongoing optimization guidance.
- Develop and deliver Brand Level Shelving Strategy to include share of shelf and shelf placement objectives.
- Key member of the Innovation Project Team, develops and delivers the Innovation launch plans to include distribution/range targets, shelving, pricing and promotional objectives.
- Delivers Customer selling stories to sales supporting the execution of the items above and innovation. Includes the triple win position (win for customer, win for shopper and Haleon) and financials to sell in.
- Designs and deploys all point of sales material (POSM) for in-store execution, leveraging the create provided by marketing. Continuously optimizing approach whilst manging within budget.
- Vendor management.
- Conducts the analytics needed to set and sell in the customer strategies and sales tools for flawlessly execution.
- Develops some customer-specific executions.
- Uses Haleon values and expectations to drive actions and decisions, role models values and expectations.
Requirements:
- Develops and delivers must stock lists by Brand by Channel/Customer. Includes active mix principles and recommendations.
- Delivers Price strategy by Brand in partnership with Marketing and Analytics team.
- Develops and delivers a promotional strategy and guidelines by Brand, tailored by Channel/Customer where appropriate. Includes depth of price discount, frequency or promotion, maximum volume sold on promotion and ongoing optimization guidance.
- Develop and deliver Brand Level Shelving Strategy to include share of shelf and shelf placement objectives.
- Key member of the Innovation Project Team, develops and delivers the Innovation launch plans to include distribution/range targets, shelving, pricing and promotional objectives.
- Delivers Customer selling stories to sales supporting the execution of the items above and innovation. Includes the triple win position (win for customer, win for shopper and Haleon) and financials to sell in.
- Designs and deploys all point of sales material (POSM) for in-store execution, leveraging the create provided by marketing. Continuously optimizing approach whilst manging within budget.
- Vendor management.
- Conducts the analytics needed to set and sell in the customer strategies and sales tools for flawlessly execution.
- Develops some customer-specific executions.
- Uses Haleon values and expectations to drive actions and decisions, role models values and expectations.
- Trade Marketing: 5 to 6 years
- Customer Marketing: 5 to 6 years
- A university degree, or equivalent.
- Minimum 5 years Customer management/ Category management / Trade Marking / National Account Management
- Previous Customer marketing experience
- Strong Analytical and problem-solving skills
- Numeracy and finance skills
- Strong commercial understanding / experience
- Previous key account management experience within an FMCG environment
- Strong communication and interpersonal skills
Qualifications and skills
Essential
- A university degree, or equivalent.
- Minimum 5 years Customer management/ Category management / Trade Marking / National Account Management
- Previous Customer marketing experience
- Strong Analytical and problem-solving skills
- Numeracy and finance skills
- Strong commercial understanding / experience
Preferred
- Previous key account management experience within an FMCG environment
- Strong communication and interpersonal skills
Please save a copy of the job description, as this may be helpful to refer to once the advert closes.
Diversity, Equity and Inclusion
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.
We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.
We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/