Description:
Being a part of the Hollywoodbets Purple Team is an opportunity to become a part of one of South Africa’s biggest success stories. From humble beginnings in Durban, Hollywoodbets has grown into a powerhouse brand operating across Africa and the United Kingdom. And that’s just the beginning. Our talented Team is on a mission to increase our global footprint, ready to take on any challenge because at Hollywoodbets, not even the sky is the limit. Join our Team and let’s reach for the stars.
We have an amazing opportunity for a Paid Specialist. Do you think you have what it takes to be our newest Purple Star?
As a Paid Specialist, you will be responsible for developing, implementing, and optimizing paid search campaigns to drive traffic, increase brand visibility, and achieve business goals. The ideal candidate possesses a deep understanding of search engine marketing (SEM), is proficient in utilizing various advertising platforms, and has a proven track record of delivering successful paid search campaigns.
With Hollywoodbets You Will:
Innovate and create as part of a like-minded, authentic Team eager to achieve goals.
Embrace challenges and the thrill of working in a vibrant and fast-paced industry.
Grow with our development plans and culture that allows you to further your career.
You Bring:
- 1-2 years’ experience in PPC.
A Bonus To Have:
- Degree or Diploma in Marketing, Digital Technologies, or relevant field.
What You’ll Do For The Brand:
- Develop and execute paid search strategies aligned with overall marketing and business goals.
- Conduct thorough keyword research and analysis to identify relevant and high-performing keywords.
- Collaborate with other marketing teams to align paid search efforts with broader marketing initiatives.
- Create, set up, and launch paid search campaigns across various platforms, such as Google Ads, Bing Ads, and other relevant channels.
- Develop compelling and targeted ad copy that aligns with campaign goals.
- Ensure proper tracking and implement analytics to measure and report on campaign performance.
- Regularly monitor and adjust keyword lists to optimize performance and relevance.
- Conduct A/B testing of ad copy and landing pages to improve click-through rates (CTR) and conversion rates.
- Implement bid strategies to maximize ROI and achieve campaign objectives.
- Analyze campaign performance data using analytics tools.
- Provide insights and recommendations based on performance metrics.
- Generate regular reports to update stakeholders on key performance indicators (KPIs).
- Stay informed about industry trends, changes in search algorithms, and competitor activities.
- Adjust strategies based on market changes and maintain a competitive edge.
- Efficiently manage campaign budgets and allocate resources based on performance and priorities.
- Identify opportunities for budget optimization and reallocation.
- Work closely with cross-functional teams, including marketing, design, and analytics.
- Communicate effectively to align paid search efforts with overall marketing strategies.
- Collaborate with external agencies or vendors when necessary.
- Stay updated on industry best practices, tools, and trends.
- Recommend and implement new strategies and technologies to enhance campaign performance.
- Engage in continuous learning to stay ahead of changes in the digital advertising landscape.
- Plan and execute A/B tests to optimize various elements of campaigns.
- Test new ad formats, targeting options, and bidding strategies to identify opportunities for improvement.
- Ensure compliance with advertising policies and guidelines on different platforms.
- Perform regular quality checks to ensure accurate campaign setup and tracking.
What You’ll Bring To The Team:
- Excellent reporting skills.
- The ability to apply intermediate technical knowledge and skills associated with tools and technology through digital media applications.
- Results and deadline driven.
- Able to use a specialized service to obtain/receive info to expand business.
- Excellent project management skills.
So, are you ready to level up, learn, and perform at your best? Apply now!
Please be advised that should you not be contacted within 30 days, kindly consider your application to be unsuccessful.
Requirements:
- 1-2 years’ experience in PPC.
- Degree or Diploma in Marketing, Digital Technologies, or relevant field.
- Develop and execute paid search strategies aligned with overall marketing and business goals.
- Conduct thorough keyword research and analysis to identify relevant and high-performing keywords.
- Collaborate with other marketing teams to align paid search efforts with broader marketing initiatives.
- Create, set up, and launch paid search campaigns across various platforms, such as Google Ads, Bing Ads, and other relevant channels.
- Develop compelling and targeted ad copy that aligns with campaign goals.
- Ensure proper tracking and implement analytics to measure and report on campaign performance.
- Regularly monitor and adjust keyword lists to optimize performance and relevance.
- Conduct A/B testing of ad copy and landing pages to improve click-through rates (CTR) and conversion rates.
- Implement bid strategies to maximize ROI and achieve campaign objectives.
- Analyze campaign performance data using analytics tools.
- Provide insights and recommendations based on performance metrics.
- Generate regular reports to update stakeholders on key performance indicators (KPIs).
- Stay informed about industry trends, changes in search algorithms, and competitor activities.
- Adjust strategies based on market changes and maintain a competitive edge.
- Efficiently manage campaign budgets and allocate resources based on performance and priorities.
- Identify opportunities for budget optimization and reallocation.
- Work closely with cross-functional teams, including marketing, design, and analytics.
- Communicate effectively to align paid search efforts with overall marketing strategies.
- Collaborate with external agencies or vendors when necessary.
- Stay updated on industry best practices, tools, and trends.
- Recommend and implement new strategies and technologies to enhance campaign performance.
- Engage in continuous learning to stay ahead of changes in the digital advertising landscape.
- Plan and execute A/B tests to optimize various elements of campaigns.
- Test new ad formats, targeting options, and bidding strategies to identify opportunities for improvement.
- Ensure compliance with advertising policies and guidelines on different platforms.
- Perform regular quality checks to ensure accurate campaign setup and tracking.
- Excellent reporting skills.
- The ability to apply intermediate technical knowledge and skills associated with tools and technology through digital media applications.
- Results and deadline driven.
- Able to use a specialized service to obtain/receive info to expand business.
- Excellent project management skills.