Marketing Manager French Speaking

Description:

Marketing Manager French Speaking - Cape Town Introduction:The Marketing Manager will be responsible for marketing a portfolio of business conferences and exhibitions to senior-level executives and technical staff from the mining industry. Using your marketing skills, you will develop and implement the marketing strategy in its entirety. You will work closely with the event manager/director and sales leads throughout the process to ensure event targets are reached. This is a strategic and analytical role in which you will have bottom-line responsibilities for creating and executing innovative marketing plans deploying online & offline direct marketing tactics.Requirements:• French speaking is a requirement• Degree or equivalent qualification in Marketing Management• 3 - 5 years in a strategic B2B marketing role.• Proven track record in creating successful marketing communications campaigns• Proven use and understanding of complex databases and segmentation techniques• Proven understanding of tracking & response reporting and analysing• An excellent understanding of digital marketing techniques• Project management experience• Team management experience• HubSpot Experience will be an advantageResponsibilities:STRATEGY:• Building and developing overall marketing strategies (including digital, data, content and branding)• To build and develop integrated online and offline marketing strategies for a portfolio of medium to large scale local & international events and define the brand strategy across the portfolio(s)• Develop marketing communications campaigns using all aspects of direct marketing (mailings, email, online, PR, advertising)EXECUTION & PROJECT MANAGEMENT:• Overseeing campaigns and managing budgets• Executing and overseeing marketing campaign activity timelines• Oversee organisation of both internal & external promotional activities, ensuring they are carried out efficiently and within agreed budgets.ANALYSIS AND REPORTING:• Provide on-going analysis and reports and recommend improvements• Develop and maintain systems & processes which effectively report on marketing activities effectively and efficiently.• Provide on-going and post campaign effectiveness reports and recommend on-going improvements based on statistical analysis of marketing informationDIGITAL:• Portfolio and event digital strategies to maximize SEO, develop Social Media tactics and drive lead generation• Identify and roll out a digital marketing strategy which includes the most relevant digital channels – including sites, apps, social networks, video and audio to acquire and maximise audience engagementNEGOTIATION AND RELATIONSHIP BUILDING:• Develop and manager strategic partnerships with stakeholders• Establishing and developing strategic partnerships to enhance the global presence of the brand• Maximising opportunities with speakers, sponsors and publications.• Manage, monitor, maintain and regularly review relationships with key suppliers and stakeholders to ensure high