Digital Marketing / Content Manager

Description:

Village N Life is a leading Tourism and Hospitality company based in the beautiful Camps Bay.We are currently looking for a Digital Marketing / Content Manager to join our dynamic team at our in-house agency.In this role, you have the opportunity to manage and improve web pages while also contributing to the development of digital platforms tailored to the company's needs. It encourages creativity and innovation within the provided platforms, and emphasizes the importance of staying up-to-date with evolving technology. Requirements:Diploma in Digital Media, Google Certifications (Google Ads, Fundamentals, Analytics, Digital Sales)Certified with in Project Management and Digital MarketingMinimum of 6 year’s work experience in relevant rolesWorking experience in Hospitality & Travel industryDigital marketing and salesProject management, organisational and analytical skillsTeam managementProficient in Paid Media channels (Google Ads & Social Ads)Experienced in conversion rate optimizationKnowledge and experience in Word pressKnowledge of HTML/CSSKnowledge of SEOExperience with CRM Responsibilities overview:SEM (Search Engine Marketing), including optimisation of current accountsGoogle AnalyticsPush MarketingSales ProgramsSEO (Search Engine Optimisation) - managing the department, keeping up to date with current trends, ensure quality content produced for the digital channelsOn Page Setup, including Meta descriptions, Alt tags, H1's and Google 'My business"Paid Social media (Facebook, Instagram, Tiktok and LinkedIn.Website development - including advisor for the web development team, assisting with framework, plugins and analytic integrationImproving the visibility, usability, content and conversion for the websitesContent design and managementEmail marketing - including use of Everlytic & Zoho systems, management and building of the databasesProject management of the digital marketing functionsTracking, reporting and providing analyticsManage digital budgets