Where

Product Marketing Supervisor

Michelle Tuck cc t/a Staff Solutions
Johannesburg Full-day Full-time

Description:

New opportunity is available for a Product Marketing Supervisor for our client in the Automotive Industry. This position will be based in Sandton. The candidate will be responsible to lead and coordinate the strategic efforts of the product marketing team to ensure the successful introduction, promotion, and lifecycle management of the brand.

Duties:
  • Continually benchmark the Group’s products vs competitor offerings and monitor industry developments for threats and opportunities to propose appropriate action.
  • Development of strategic product plans to meet customer requirements (ie Rationale, range, specification, positioning, pricing, volumes, and model mix).
  • Provide research and technical data for all Product Concepts to be used for initial input and planning for the following areas: Product milestones, Lifecycle ideas, Retail to FOB evaluations, Product Requests.
  • Implementation of product plans as representated in cross divisional project team meetings, PMM and Pricing Meeting.
  • Support the respective Product Specialist in Local Team meetings and Take to Market meetings.
  • Supervising the new vehicle introduction process to ensure all deadlines are met and launches are not delayed.
  • Development of Product Bulletins for the dealer organization regarding all product innovation or changes.
  • Ensuring the accuracy of the monthly Pricing Report and negotiating the annual price positioning strategy recommended for the market.
  • Supervision of the price indexing methodology to ensure correct price positioning and model build-up for all products relative to competitors.
  • Managing the planning and implementation of feasibility studies for potential models to be imported into South Africa, including vehicle clinics.
  • Supervising and developing reporting staff by setting of work-related objectives, appraising performance and behavior, and where necessary, initiating/providing specialist training to maximize the potential of individuals to maintain a high-performance culture and team motivation.
Requirements:
  • A formal 3-year bachelor’s degree/National Diploma from a recognised tertiary institution, preferably in Commerce/Finance/Marketing/Business Management

Experience Needed:
  • 2 years of product planning experience (Previous product planning experience in the automotive industry will be ideal).
  • 5 years ‘experience in engineering, volume planning, market research or brand management.
  • 3 years ‘supervisor experience.

Essentials
  • Strategic and conceptual thinking capability
  • Strong understanding of Marketing/Sales.
  • Sound understanding of the automotive market and competitive environment.
  • Analytically minded with the ability and inclination to work with detail.
  • Good communication skills (oral and written).
  • Technical understanding of vehicle systems and technology, with specific reference to the Group's Products.
  • Demonstrate leadership and team management skills.

Requirements:

  • Continually benchmark the Group’s products vs competitor offerings and monitor industry developments for threats and opportunities to propose appropriate action.
  • Development of strategic product plans to meet customer requirements (ie Rationale, range, specification, positioning, pricing, volumes, and model mix).
  • Provide research and technical data for all Product Concepts to be used for initial input and planning for the following areas: Product milestones, Lifecycle ideas, Retail to FOB evaluations, Product Requests.
  • Implementation of product plans as representated in cross divisional project team meetings, PMM and Pricing Meeting.
  • Support the respective Product Specialist in Local Team meetings and Take to Market meetings.
  • Supervising the new vehicle introduction process to ensure all deadlines are met and launches are not delayed.
  • Development of Product Bulletins for the dealer organization regarding all product innovation or changes.
  • Ensuring the accuracy of the monthly Pricing Report and negotiating the annual price positioning strategy recommended for the market.
  • Supervision of the price indexing methodology to ensure correct price positioning and model build-up for all products relative to competitors.
  • Managing the planning and implementation of feasibility studies for potential models to be imported into South Africa, including vehicle clinics.
  • Supervising and developing reporting staff by setting of work-related objectives, appraising performance and behavior, and where necessary, initiating/providing specialist training to maximize the potential of individuals to maintain a high-performance culture and team motivation.
  • A formal 3-year bachelor’s degree/National Diploma from a recognised tertiary institution, preferably in Commerce/Finance/Marketing/Business Management
  • 2 years of product planning experience (Previous product planning experience in the automotive industry will be ideal).
  • 5 years ‘experience in engineering, volume planning, market research or brand management.
  • 3 years ‘supervisor experience.
  • Strategic and conceptual thinking capability
  • Strong understanding of Marketing/Sales.
  • Sound understanding of the automotive market and competitive environment.
  • Analytically minded with the ability and inclination to work with detail.
  • Good communication skills (oral and written).
  • Technical understanding of vehicle systems and technology, with specific reference to the Group's Products.
  • Demonstrate leadership and team management skills.
02 May 2024;   from: careers24.com

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