Chief Marketing Officer

Description:

The CMO is part of the company's leadership team focussed on Marketing Activities. This role will
play a fundamental role in how the company grows over the coming years, and will offer a fantastic
opportunity to not only help further scale our existing products but also influence new content.
This is a strategic role that brings together the various pillars of Marketing but will require someone
who is also able and willing to get stuck in, contribute practically, influence action and drive
performance.

The CMO shall be responsible for the overall strategies of the various teams within Marketing and
will be expected to establish an effective organisation framework between the teams in order to
leverage opportunities and improve ROI. As such, the CMO shall oversee and positively influence the
contribution of Marketing to the company’s goals and objectives.

Importantly, the CMO will also be required to establish close, collaborative relationships with the
respective departments to ensure the voice of Marketing (and that of our players) is heard.
The CMO will be expected to support the various teams within Marketing and establish effective
reporting that helps improve understanding across the business, drives action and delivers value;
detailing progress and profitability of all Marketing initiatives to each of the game teams, across the
company, to the leadership team and in Board meetings.

This role combines the creative part of Marketing and the functional expertise of the channels with a
data driven performance-based approach. The CMO will also collaborate with other leaders from
across the group on common projects and for group-wide knowledge sharing.

Role Responsibilities & expectations:

• Responsible for Marketing, including:
o Performance Marketing across multiple channels including Facebook, Google,
Networks & ASO
o Brand/positioning and Product Marketing
o Creative Services production of well-fitting and high-performing creatives
o Platform relations (i.e. Apple & Google)
o Community Management (including social media and influencer activity)
o Ownership of all existing Customer Touchpoints
o Promotional and Communication Strategy Planning and Execution
o Automation and Journey Structure Definition
o Brand/positioning and Product Marketing
o Working closely with the Creative Studio to ensure production of well-fitting and
high-performing creatives

• Work with the leadership team to agree high-level Marketing strategy/plans and
goals/targets that drive profit and complement business objectives
• Set the overall strategy for Marketing to keep being ahead of competitors in terms of
functional expertise, tracking and marketing systems
• Develop/review/refine Marketing strategies for each site including product positioning,
pillars, campaign roadmaps and media/channel mix with a view to increasing ROI
• Reporting of Marketing performance to the leadership team.
• Guardian of BlueIons corporate image
• Lead, coach, develop and support direct and in-direct reports

• Manage the creative process and balance this with business needs
Requirements
• Leadership experience > 5 years
• Experience of brand strategy and marketing campaigns, including communications
• Technical understanding of tracking and reporting systems
• Analytical competencies / mindset
• Strong problem solving and organisational skills
• Growth focussed, goal oriented individual
• Able and willing to lead from the front, getting “hands on” as required
• Excellent written and verbal communications skills
• A diplomatic and professional approach, able to gather and share information in an
energetic and inclusive manner, while dealing effectively with challenging situations
• A people person who enjoys managing teams and cares about their team’s welfare, as well
as their output
• Ideally passionate about Casinos and Casino Content