Description:
Requirements:B. Comm or Marketing Degree/Certificate/Diploma essential
At least 8 years marketing experience, perferably at management level
Advanced computer literacy
Valid driver’s license and own vehicleKey Responsibilities:
Key responsibilities:
Digital marketing
- To ensure the effective implementation of the digital marketing strategy, ensuring relevant and effective content is displayed on all online platforms to optimally drive SEO and loan applications.
- To ensure relevant content is developed for all social media platforms with the objective of optimising engagement and following.
- To constantly source and present for approval new and innovative technologies that could support and achieve business objectives.
- To develop and present for approval an advertising strategy that includes all media types.
- Effective measurement of the success of advertising strategy ROI.
- Constant innovation and adjustment to overcome challenges and optimise opportunities arising from the strategy execution.
- Effective consistent execution of the pre-determined signage process, to ensure brand consistency and high-quality standards.
- Ensure strong supplier relationships that deliver high-quality cost-effective and timeous outputs to the required standard.
- Develop and implement an effective promotional strategy that delivers on specific short-term sales objectives.
- Ensure that branches have adequate marketing tools and resources that support their sales initiatives.
- To develop and implement an effective CRM strategy that delivers to requirements on existing customer engagement, and improves sales, and collections.
- Analyse data to understand client needs and behaviours to inform and benefit the communication platforms required to achieve objectives.
- Effectively manage and action ad hoc client communications.
- Ensure the content and frequency of communication are optimised to avoid duplication.
- To develop for approval and thereafter effectively implement the CSI strategy that maximises brand visibility and association.
- Measurement of return on spend accurately reported quarterly.
- To develop the strategy for approval and ensures effective implementation that meets business requirements and objectives.
- To monitor and take appropriate action for all media mentions of all Atlas Finance and subsidiary brand across all media types.
- Immediately communicate any negative publicity that may have reputational damage on the business.
- Immediately manage report and act upon all false and negative media mentions and /or pages.
- Develop platforms and content that inform and educate staff on any marketing aspect.
- Effectively manages the application of the staff uniform policy to ensure brand exposure is optimised.
- Management of the call centre team to ensure the timeous and effective resolution of all customer complaints within SLA requirements.
- Ensure the accurate and timely reporting of customer care department data to identify trends and issues and respond accordingly.
- Identify, propose, and gain approval for the implementation of a suitable platform to enable monitoring, measurement and reporting on customer care productivity and service level quality.
- Constantly seek and introduce new approaches to effectively improve service levels and business objectives.
- Take responsibility for all actions and processes to deliver effective and prompt action on the “Hello Peter” platform.
Requirements:
- To ensure the effective implementation of the digital marketing strategy, ensuring relevant and effective content is displayed on all online platforms to optimally drive SEO and loan applications.
- To ensure relevant content is developed for all social media platforms with the objective of optimising engagement and following.
- To constantly source and present for approval new and innovative technologies that could support and achieve business objectives.
- To develop and present for approval an advertising strategy that includes all media types.
- Effective measurement of the success of advertising strategy ROI.
- Constant innovation and adjustment to overcome challenges and optimise opportunities arising from the strategy execution.
- Effective consistent execution of the pre-determined signage process, to ensure brand consistency and high-quality standards.
- Ensure strong supplier relationships that deliver high-quality cost-effective and timeous outputs to the required standard.
- Develop and implement an effective promotional strategy that delivers on specific short-term sales objectives.
- Ensure that branches have adequate marketing tools and resources that support their sales initiatives.
- To develop and implement an effective CRM strategy that delivers to requirements on existing customer engagement, and improves sales, and collections.
- Analyse data to understand client needs and behaviours to inform and benefit the communication platforms required to achieve objectives.
- Effectively manage and action ad hoc client communications.
- Ensure the content and frequency of communication are optimised to avoid duplication.
- To develop for approval and thereafter effectively implement the CSI strategy that maximises brand visibility and association.
- Measurement of return on spend accurately reported quarterly.
- To develop the strategy for approval and ensures effective implementation that meets business requirements and objectives.
- To monitor and take appropriate action for all media mentions of all Atlas Finance and subsidiary brand across all media types.
- Immediately communicate any negative publicity that may have reputational damage on the business.
- Immediately manage report and act upon all false and negative media mentions and /or pages.
- Develop platforms and content that inform and educate staff on any marketing aspect.
- Effectively manages the application of the staff uniform policy to ensure brand exposure is optimised.
- Management of the call centre team to ensure the timeous and effective resolution of all customer complaints within SLA requirements.
- Ensure the accurate and timely reporting of customer care department data to identify trends and issues and respond accordingly.
- Identify, propose, and gain approval for the implementation of a suitable platform to enable monitoring, measurement and reporting on customer care productivity and service level quality.
- Constantly seek and introduce new approaches to effectively improve service levels and business objectives.
- Take responsibility for all actions and processes to deliver effective and prompt action on the “Hello Peter” platform.
26 Apr 2024;
from:
careers24.com