Description:
The brand and communications manager implements Building Performance’s brand corporate identity and Product brand(s) all the internal and external communication platforms such as social media, advertising, marketing collateral, newsletters, events and websites to optimally position Building Performance as the organisation of choice.
Brand Management
• Responsible for developing and implementing marketing collateral, branding materials and tools designed to support business initiatives.
• Brand compliance - Ensures correct branding Corporate Identity (CI) and/or product brand(s), brand name convention on our corporate stationery and marketing collateral. This Role Profile and Appendices are a summary of the job purpose and includes attributes that a role holder must demonstrate and fulfil as part of their employment contract. This document should be referenced during regular calendar events such as the performance review process and can support with the creation of an Individual Development Plan (IDP). Additionally, Role Profiles are an assessment tool for general performance management and recruitment. General Role Information Job Title Brand and Communications Manager Role Type
Reporting to Head of Business Development and Marketing Department Marketing Location (unless driving is a requirement of your role, there should be no more than a one-hour commute to work)
TBC Travel Requirements
National Travel (as and when required by line manager)
The brand and communications manager implements Building Performance’s brand corporate identity and Product brand(s) all the internal and external communication platforms such as social media, advertising, marketing collateral, newsletters, events and websites to optimally position Building Performance as the organisation of choice.
Role Profile
Internal and External communication
• Work closely with the local teams to plan and deliver communication to our stakeholders in order to create value for the businesses and to drive sales.
• Liaises with external communication agencies to manage their performance in support of the focus areas of business.
• Responsible for all digital assets i.e., developing and managing websites, social media platforms, adverts, newsletters, brochures etc.
• Specific focus on social media – SEO, data analytics, social media management
• Develops solid knowledge of customer targets to ensure relevance of customer communications.
HR
• Responsible for living our leadership principles and demonstrating our values measured through retention, employee engagement,
• Demonstrate a constant desire to improve and develop the skills necessary to perform your role effectively and successfully.
General
• Adhere to Company always defined processes and controls and act responsibly towards company property.
• Always promote a positive image of the Company in the marketplace and act as a “best example” to colleagues.
• Perform any other tasks as might reasonably be requested by your Line Manager.
Requirements:
Education:
Matric
Degree Marketing/Brand qualification and/or Communication
3 years experience
Social Media experience
Core / Functional skills (IT, system experience etc)
Excellent business communication skills (written, verbal and presentation).
Strong analytical and problem-solving skills.
Strong interpersonal skills
Negotiation skills.
Project management and administration - task driven.