Demand Generation Manager

Description:

Join the iOCO Infrastructure Services Community: Where Work is an Adventure, Not Just a Job. We are looking for a dynamic and results-driven Demand Generation Manager to join our team. The Demand Generation Manager will play a critical role in driving growth by developing and executing strategic marketing campaigns to generate leads and nurture prospects through the sales funnel.What you’ll do:Strategy Development:Formulate and execute demand generation strategies aligned with overall business objectives.Collaborate with cross-functional teams to develop targeted campaigns that resonate with our target audience.Alignment of different areas of the sales and business development ecosystem to identify customer leads and opportunities.Campaign Management:Lead end-to-end execution of demand generation campaigns, including planning, implementation, and performance analysis.Utilize a multi-channel approach, incorporating our sales, business development, and marketing, channels to maximize reach.Lead Generation:Implement lead generation programs to acquire and nurture leads through the sales funnel.Utilize data-driven insights to optimize lead quality and conversion rates.Leverage and collaborate with the sales and business development ecosystem to prove new lead opportunities for the BU sales structure.Lead Generation:Implement lead generation programs to acquire and nurture leads through the sales funnel.Utilize data-driven insights to optimize lead quality and conversion rates.Leverage and collaborate with the sales and business development ecosystem to prove new lead opportunities for the BU sales structure.Content Development:Collaborate with content creators to develop compelling and relevant content for different stages of the buyer's journey. (e.g. Marketing and sales collateral and proposals).Ensure consistency in messaging and branding across all demand-generation activities.Analytics and Reporting:Track, analyze, and report on the performance of demand generation campaigns using relevant metrics.Take part and collaborate with existing report requirements and structures.Provide actionable insights to refine strategies and improve campaign effectiveness.Technology Utilization:Leverage marketing automation tools, CRM systems, and other technologies to streamline and optimize demand generation processes.Stay abreast of industry trends and emerging tools to enhance campaign performance.Your Expertise:Proven experience in demand generation and business development.Proven experience in account management, business development management, and leadership.Strong understanding of marketing automation tools, CRM systems, and analytics platforms.Exceptional project and program management and organizational skills.Excellent communication and collaboration abilities.Qualifications Required:Grade 12/MatricBachelor’s degree in Information Systems, Business, or a related field.Specialist sales and project management certificates.Other information applicable