Description:
We're looking for a candidate to fill this position in an exciting company.
As an Analytics Specialist in the Analytics and Data team, you will be responsible for the technical and business enablement of Analytics solutions via Tag Managers, Analytics Platforms and other marketing software across all in-market teams.
Responsibilities include:
Scoping of solutions for tracking implementation:
Creation of Measurement Plans (tier 2 and 3 clients)
Creation of Blueprint Documentation (GMP Solution Designs)
Creation of App Implementation Documentation
Creation of Data Layer Documentation
Creation of Handover documentation and presentations
Implementation of tracking solutions
Tag Manager implementations in line with best practices and global standards according to the approved Measurement Plan
Strict adherence to Quality Assurance processes and documentation thereof
Correct setup of Analytics Platform Configuration and Integrations with GMP
Technical audits and presentation across Analytics, Tag Manager, and Data Layer Implementation
Creation and Implementation of Audience Frameworks
Adhoc technical implementation support and troubleshooting on existing implementations for retainer clients
Maintenance of existing documentation for retainer clients
Stay up to date and educated on latest products and trends in measurement
Deliver tasks on time and at a high quality, using Incubeta communication channels and processes
Role within the Organization
Reports to the Analytics Team Lead (Implementation Pod) in the Analytics and Data Team.
Works with the global Ops team, international Analytics teams, local and global Commercial teams and global Consultants (local and international).
Requirements
An Analytics Specialist should be comfortable implementing and recommending Digital Marketing platform tracking solutions utilizing Google Tag Manager and Google Analytics (GA4 and Universal) and should be able to adapt to any new platforms that our clients use. A key component of the role is to be able to build strong relationships with clients by building trust and offering clear and effective solutions.
In order to successfully perform this role, you will need the following hard and soft skills:
Hard Skills
Google Analytics Implementation
Firebase
Google Analytics 4
Google Analytics 360 (Universal Analytics)
Advanced use of Tags, Variables and Triggers
GTM Best practices and naming conventions
Utilization of a data layer
Utilization of Workspaces
Deep understanding of Google Analytics, GTM and data layers in order to conduct Audits and Recommendations
Measurement Plan Setup
Google Analytics Events for Audiences
Google Analytics Events for Website Optimisations and Reporting
Maintenance of Measurement plans
GA4 Measurement Plans
GA4 Set Up
Advanced Google Sheets / Excel and the use of
04 May 2022;
from:
gumtree.co.za