Description:
Johannesburg - The SEO, SEM and Web Manager is responsible for developing, planning, implementing and managing company's overall SEO and SEM strategy, covering a wide variety of duties such as web marketing, web analytics, content strategy planning, and keyword strategy Duties & Responsibilities include:(But are not limited to) Develop, plan and implement our SEO strategyOptimize organic search maximize ROIRegularly perform thorough keywords researchIdentify key SEO KPIsMonitor redirects, click rate, bounce rate, and other KPIsPrepare and present reports regularlyIdentify our buyer personas to better target identified audiencesIdentify problems and deficiency and implement solutions in a timely mannerSuggest improvements in process and productivity optimizationCollaborate with web developers and marketing teamStay up to date with the latest SEO and digital marketing latest trends and best practicesAligning and pivoting SEM campaigns in line with Search Engine algorithm changesSEM competitor analysis: Activity, spend, ROISEM trends analysis and recommendationsSEM case study development for internal skills developmentKaizen reporting based on campaign analysisRequirements: MatricBCom undergraduate studiesSEO and/or Web marketing courses would be advantageous5 years’ experience as an SEO/SEM Manager or similar role Skills & Competencies: Proven success in SEOExpertise in A/B and other testing methodsIn-depth knowledge of research principles and methods and experience in analyzing dataSense of ownership and pride in your performance and its impact on company’s successCritical thinker and problem-solving skillsTeam playerGood time-management skillsGreat interpersonal and communication skills General Working Conditions: May be required to work overtime
01 Apr 2022;
from:
gumtree.co.za