SENIOR BRAND MANAGER

Description:

• Translate marketing insights and analysis of key issues and opportunities into clear & compelling Brand Plans - detailing execution of Category Strategy, Pricing & Channel Strategy, Promotions Plan and Innovation Plan to deliver agreed growth agenda (volume, value, profit)
• Track and monitor performance of your brands against financial targets and plans
• Identify, define, develop, deliver & track insight-driven innovation and renovation that is accretive to the brand and category (volume, value, profit).
• This includes defining the product & packaging solution, for customer team the trade solution, and for consumers compelling communication
• Partner with the Consumer Insights team to generate brand-relevant insights from all touch-points; including market & internal analytics, competitive intelligence, consumer behaviour, trend data and other appropriate sources
• Lead creative agency through the Communication Strategy process for your brand(s), culminating in the deliver of a Communication Strategy sign off and campaign judging and sign off of above-the-line and below-the-line campaigns vs the agreed brand blueprint
• Set pricing targets informed by your in-depth understanding of brand positioning and by leveraging pricing insights and guidelines provided by Revenue Management
• Ensure key day-to-day Brand Management tasks are executed fully and to a high level of quality including S&OP forecasting, media planning, customer promotion tracking, Marketing Investment spend and management, quality tracking, brand health and share tracking and range management

Requirements:

• Translate marketing insights and analysis of key issues and opportunities into clear & compelling Brand Plans - detailing execution of Category Strategy, Pricing & Channel Strategy, Promotions Plan and Innovation Plan to deliver agreed growth agenda (volume, value, profit)
• Track and monitor performance of your brands against financial targets and plans
• Identify, define, develop, deliver & track insight-driven innovation and renovation that is accretive to the brand and category (volume, value, profit).
• This includes defining the product & packaging solution, for customer team the trade solution, and for consumers compelling communication
• Partner with the Consumer Insights team to generate brand-relevant insights from all touch-points; including market & internal analytics, competitive intelligence, consumer behaviour, trend data and other appropriate sources
• Lead creative agency through the Communication Strategy process for your brand(s), culminating in the deliver of a Communication Strategy sign off and campaign judging and sign off of above-the-line and below-the-line campaigns vs the agreed brand blueprint
• Set pricing targets informed by your in-depth understanding of brand positioning and by leveraging pricing insights and guidelines provided by Revenue Management
• Ensure key day-to-day Brand Management tasks are executed fully and to a high level of quality including S&OP forecasting, media planning, customer promotion tracking, Marketing Investment spend and management, quality tracking, brand health and share tracking and range management

• BCom preferable

• 4+ years brand and marketing experience with a proven track record of working across functions to deliver marketing excellence and brand growth

• Well-rounded consumer goods experience – spanning Marketing and preferably Customer roles
• Consumer obsession and insights-driven – a thirst for understanding how consumers operate within your category and use that to drive strategy and decision making
• Strategic savviness and financial acumen – with the ability to shape a plan to grow your category, drive its execution, and understand the trade offs involved in pulling various levers
• Route to market know how – a robust understanding of both modern and general trade

Qualification

• BCom preferable

Experience

• 4+ years brand and marketing experience with a proven track record of working across functions to deliver marketing excellence and brand growth

Competencies

• Well-rounded consumer goods experience – spanning Marketing and preferably Customer roles
• Consumer obsession and insights-driven – a thirst for understanding how consumers operate within your category and use that to drive strategy and decision making
• Strategic savviness and financial acumen – with the ability to shape a plan to grow your category, drive its execution, and understand the trade offs involved in pulling various levers
• Route to market know how – a robust understanding of both modern and general trade