BRAND MANGER

Description:

JOB TITLE: BRAND MANAGER Consumer OTXLocation: Parktown, JohannesburgDepartment: Marketing Department Report to: Head of MarketingWe are seeking a Brand Manager (BM) with experience and skills in bridging the gap between the customer and our clients brand, by using data and insights from the customers unique perspective. Your goal as the Brand Manager is to augment the customer experience and cultivate customer loyalty.ResponsibilitiesChampion opportunities to consistently Improve the "Brand" experienceDrive customer retention, and switch from competitor brandsMap the customer journey and identify opportunities to proactively intervene on the clients behalfGuide team in effective resolution of customer and brand related issues/queries and handle any escalationsDevelop listening points in the customer journey, define and segment the customer baseDevelop varying strategies to address segmented customer needs based on their progress on the adoption curse, defend the existing customer base and identify opportunities for continuous improvementTest new strategies for driving customer valueDevelop and implement customer experience strategiesReviewing and pulling insights from analytics and dataSegmenting customers and audiences into meaningful groupsUsing insights from data to make improvements, maintain the feedback loop flow, and predict future needs and problemsTeam alignment and collaboration to deliver on customer experience objectivesBrand blueprint/DNA ownership and maintenanceEffective execution of customer experience strategy: Define objectives, develop hypotheses, establish a method of execution, Implement, Monitor and iterate based on customer experience and response.New representative brand onboardingMINIMUM REQUIREMENTSEducation3 Year degree (Non-specific, e.g. Can be Medical or Medically related/Sciences/Marketing etc).Experience3-5 years experience in managing Consumer brands (Fast Moving Consumer Goods) (FMCG) AND OTX Pharmaceutical experience advantageous)OTX = Over the Counter (OTC) brands with marketing experience of these OTC brands to Health Care Professionals.SkillsProject ManagementAgency engagementPerformance monitoring, outlier diagnosis and managementCustomer engagement and feedback to market insightsExcellent communication skillsStrong problem-solving skillsCustomer experience (CX) strategiesClinical analytical skillsDigital and social media marketing insights requiredCritical thinking skills and the ability to use data insights to drive marketing strategies and tacticsBehavioural QualitiesOrganisedAbility to build and maintain relationship with external stakeholders and internal cross-functional team membersAbility to adapt in a fast-paced, changing growth environment and to work independentlySupport teamGood leadership skillsCollaboration skillsTravelWill be required to travel throughout South Africa for in field work, conferences, training, meetings etc.RequirementsMay be required to work overtimeKindly note: Only shortlist