Description:
Join this leading insurer as a Customer Relationship Marketing Specialist at their offices in Johannesburg.The successful candidate will ensure the effective planning and execution of the Customer Relationship Marketing Strategy against set targets and budgets, with a clear focus on maximizing customer value through engagement. This includes all Customer Relationship Marketing journey communication, marketing tactical campaigns, upsell and cross sell campaigns, across the STI brands on all channels with the purpose to create customer loyalty and advocacy, increase retentions, increase share of wallet and longer survival rate for higher customer Life Time Value (LTV).
RESPONSIBILITIES
Marketing Campaign Development
Carry out supplier and contract management tasks to support advertising/ promotion/other marketing campaigns.
Assist the Customer Relationship Marketing Manager to run the Customer Relationship Marketing strategy per brand, and all activities that are associated with this across the business.
Proof read and manage sign-off process on all creative development and execution of campaign materials, such as emails, sms, app notifications, online messages, any design elements, infographics, banners, letters, etc.
Develop, plan and implement customer engagement journeys for the relevant brands, and develop and execute all campaigns.
Marketing Planning
Contribute to the development of customer relationship marketing and tactical campaigns.
Work closely together with the Customer Relationship Marketing Manager to develop and own customer journeys for the STI brands, and develop and execute tactical and seasonal campaigns.
Marketing Execution
Execute a marketing plan for a particular product, service, or specialty area while working within established marketing systems.
Coordinate the Customer Relationship Marketing campaign calendar and ensure that all campaigns are executed timeously.
Oversee the campaign production process to ensure timeous and accurate delivery into all channels, e.g. SMS, email, in-app, and social media.
Manage customer service response protocol to ensure all responses to queries and complaints (online, email, sms) are appropriate, timeous and consistent.
Work with the Customer Relationship Marketing Manager to execute the Customer Relationship Marketing strategy for each brand, across the business.
Responsible for achieving Customer Relationship Marketing Retention targets, upsell and cross sell targets and any targets associated with any campaign to drive business growth.
Work with Operations to ensure fulfillment of all campaigns.
Marketing Communications
Develop and deliver marketing communications campaigns across all media to support the business plan and increase retentions and customer lifetime value.
Assist on a variety of ad-hoc marketing and communication initiatives, as n
27 May 2022;
from:
gumtree.co.za