Description:
CocaCola Content Manager-Coca-cola What you will do Author and align key stakeholders to Integrated Marketing Experience (IMX) briefs.Lead agency briefings for Consumer and Shopper content and identify innovative ways to measure the effectiveness of brand campaigns.Provide guide adherence throughout the Integrated Marketing Experience process: (and when needed, evolution of) the strategy among internal teams and external agency partners; identify opportunities to bring consumer research and data into the process.Help develop measurement plans to evaluate and optimize campaigns; foster a culture of collaboration that continually challenges and builds the brand team’s collective thinking.Actively collaborate with the brand/category team to translate global/regional direction to Africa Operating Unit (where applicable) and to ensure that the strategy is relevant to consumersPositions the brand for future growth and can ultimately inspire differentiated marketing communications. Qualifications and Requirement Bachelor’s degree required. Minimum 5-7 years of experience working in a strategic marketing capacityExperience working at and with world-class creative agencies and track record of inspiring big (ideally award-winning) creative thinking a plus.Exceptional written and verbal communication skills Articulate complex ideas in a clear, compelling mannerCollaborate and build consensusTranslate consumer and cultural research/data, busi
21 Oct 2022;
from:
gumtree.co.za