Business Liaison Officer

Description:

The Business Liaison Officer (BLO) will be responsible for the development and implementation of marketing strategies (including print / digital/social media marketing) with a focus on campaigns aimed at acquiring new business, retaining existing clients, and creating relevant customer journeys:The BLO will be the custodian of the company's brand, coordinating the brand internally and externally; andFurthermore, he/she will be the central point of communication and information about the brand within the company.To ensure the marketing strategy and execution align with the overall strategy;Conceptualising and managing marketing and communication campaigns through effective and tactical targeting and messaging initiatives;Planning and implementing campaigns that drive business growth and client retention;Executing engagement campaigns targeted at internal staff and clients;Creating and managing traffic to digital platforms (web consumers/clients, social) and call centre;Ensure website content is continuously updated;Continuous monitoring of campaign effectiveness, applying clearly defined return on investment (ROI) metrics;Optimising email marketing to meet set campaign objectives;Developing campaigns to drive consumer, client, and internal staff engagement;Â Executing aspects of launching a campaign including design, development, advertising, monitoring campaign effectiveness, and reporting on campaign success;Managing internal and external stakeholders from a business liaison perspective;Managing advertising and campaign spend effectively across paid platforms;Reporting effectively, in-depth, and accurately on campaign performance;Liaise with relevant marketing agencies in the production and delivery of communication material;Arranging and implementation of activations and expos, therefore will be expected, from time to time to work overtime, including weekends.Matric / Grade 12 (Essential)Relevant marketing qualification (Essential)Social Media and Content Marketing knowledge and experience(Essential)Minimum of 3 years brand marketing experienceProven Project Management abilityValid driver's license and own vehicleYouth Marketing experience/knowledge advantageousCommunity Management experience with knowledge of softwareExposure/experience in the recycling/Logistics/Waste/Environmental services industry AnalyticalDecision making / Independent thinkingPresentation skillsStrong communication skills (verbal and written)Marketing skillsAdvanced computer literacy (Microsoft Office especially Excel)