Description:
- A leading pet food company is looking for a prescription marketing individual. This person will be marketing the Vet Prescription Diets range of pet food. This person would ideally come from a pharmaceutical/marketing background and has a Degree in PET Nutrition/ Dietics or Bsc
The purpose of the role
Portfolio Manager – Medicalization, responsible for development & execution of marketing activities for the VET pillar where relevant for South Africa to grow the sales of the specialized (Veterinary Health Nutrition). Responsibilities include, defining the strategic positioning and direction for each territory within the Veterinary portfolio supported by global guidelines, price positioning, identifying opportunities, defining the approach and strategic execution of the plans through the pillar with the overall objective to drive market share growth and become the leading veterinary prescription nutrition brand in South Africa.
DIMENSION
Client Portfolio – VETERINARY CLINICS AND REFERAL CLINICS
The role is part of the Vet marketing team and forms part of a cross pillar marketing team based in Johannesburg.
Key Responsibilities
Essential duties and responsibilities:
- Marketing Strategy Planning:
Setting the strategic marketing direction and developing the annual marketing plan for the specialist range (VHN)
Adapt global marketing activities for South African market
Monitoring and coordination of marketing activities in the VET Pillar (promotions, merchandising, sampling actions etc.) in collaboration with the Portfolio Manager for Maintenance
Preparation of annual marketing plan including development and activation
Work with Trade Marketing Manager to create programmes to improve overall outlet compliance with marketing programmes.
Develop in-clinic promotional themes and events around the major priorities and product launches
Recommend changes to strategies based on results and findings
Analyse and report the success/ effectiveness (ROI) of targeted advertising campaigns, special events/promotions.
Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
Communicates with various media buyers, advertising agencies, printers, suppliers and other services to help marketing projects come to fruition
Organization of specialized VET seminars and congresses
Collaboration with corporate affairs department to drive science behind our products
Development and implementation of B2B and B2C strategies
Follow up of...